In this article, we answered questions such as what influencer means, types of influencer, how does influencer make money and how to become an influencer.
With the social media taking a big place in human life, influencer, which we hear often, has become a word that everyone is curious about. You've certainly heard of this concept, especially if you spend time on social media. Influencer, which has become an important profession today, means the person who influences them by sharing products and services with their followers on social media. So, who is influencer, types of influencer, how does influencer make money and how to become an influencer?
What does influencer mean?
An influencer is a person who has a high and stable follower base on social media and reaches thousands of people with their shares and promotes any product or service. An influencer is an expert in a particular field and has good persuasion skills. What makes influencers special is their skills in content creation, digital marketing and network marketing. With great influence, they can provide creative images, headlines, videos and blogs that truly show a brand at its best.
What are the types?
Now that we know what influencer means, let's look at its types. Influencers have a long history in marketing. Initially, companies only used celebrities and athletes to sell their products through television and radio advertisements. But the rise of social media has made other methods more popular. Today, influencers fall into the following categories.
Famous influencers that appeal to huge audiences are also known as mega-influencers. Cristiano Ronaldo and Kim Kardashian are the best examples of famous influencers. These influencers have over 1 million followers and can get paid as much as $250,000 for a single post.
Celebrities without international fame fall into the category of macro influencers. These people have between 100,000 and 1 million followers.
Micro influencers have 3,000 to 100,000 followers on their social media accounts.
How does it make money?
We understood what the profession is, but we still have one more question in mind: How do these people make money? Influencer marketing, or influencing, is a type of social media marketing that includes endorsements or product placements of internet celebrities with social influence. Examples of compelling content include referral ads in which influencers play the role of a potential buyer or may be involved as third parties.
Influencers, who are experts in their field, agree with brands and offer information about the use or price of a particular product. This information about the product can appear as a video, blog, post or story. In other words, influencers can transfer these product promotions to their followers with any sharing. In addition, the influencer may charge a low or high fee per share (video, blog, story and post, etc.) depending on the number of followers and the power to influence people.
How to become an influencer?
The person who wants to do this profession must first be able to use social media actively and correctly. The person must be an expert in his field and be able to reach and influence the audience in that field. It is also essential to have a certain creativity and success in creating content. The person who wants to do this profession should share regularly on social media, constantly increase the number of followers and gain the love and trust of his followers.
Also, many people ask questions like how many followers do you need to become an influencer and what should I do to become an Instagram influencer. Let's answer these frequently asked questions. Even a person with 3,000 followers can do this profession. As we just mentioned, people known as micro-influencers have less than 100,000 followers. The success of an influencer is more about his ability to generate income for the brand he works for, rather than the number of followers.
To become an influencer on Instagram, you must first specialize in the field you share. Afterwards, you should reach them and win their love by identifying exactly what your audience might like and making original posts accordingly.
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